Today's buyers use the web and social media to control the buying process and cycle. Companies engage with potential consumers much earlier along in the buying cycle, though they may not be aware of it. As a result, the old process of generating leads within marketing and then sending to sales is going the way of the dinosaur.
Instead, the top marketers are finding new methods to bridge the gap between the birth of a lead and day it's ready for sales to engage. This is where Marketo lead generation software helps marketers to:
With Marketo, you automatically qualify and develop more prospects into quality sales-ready leads more rapidly.
Access the best lead generation software and resources via our Lead Generation Success Center and begin improving the number and the quality of leads you hand off to Sales today.