In this digital era, buyers rely heavily on the Internet, online search engines and social media to guide them in their buying journey. Businesses engage with prospective buyers much earlier on in the buying lifecycle. Consequently, the historic methods of lead generation for sales are no longer effective. Today’s marketing professionals must learn to span the gap between lead generation and the availability of qualified, sales ready leads.
Lead generation available from Marketo enables marketers to:
Marketo allows you to quickly identify, develop and qualify leads much sooner in the buying process.