Marketo Revenue Cycle Analytics help you to understand your organization's true revenue potential, optimize your lead generation programs, and provide more accurate forecasts by combining sophisticated analytics with Marketo's ease of use and the flexibility of the cloud.
Quickly assess lead generation programs and nurturing tactics without spending hours assembling data and adjusting reports, using pre-built, interactive dashboards.
Empower the marketing team with tools to measure, quantify, and forecast the precise revenue impact of lead generation programs.
Define and map all the stages of your revenue cycle and establish a clear set of rules for how leads transition from one stage to the next.
Marketo lets you precisely measure the return on your lead generation programs and helps you make the right decisions on where to spend future dollars.