Generating leads is not easy. That's where lead generation outsourcing to agencies come in. You may feel some reluctance or shame. But in a recent blog post from Marketo they back up the notion of using an agency, pointing out how agencies significantly shorten the time for success and improve overall results.
In light of marketplace hesitation for lead generation outsourcing, we've gleaned insight from the famous 12-Step program and have adopted the following 6-Step Program to coping with your lead generation failures.
Step 1: The first step to recovery is admitting you have a problem.
Step 2: Experiences beyond our own can restore you to sanity.
Step 3: An agency's care of your lead generation might not be such a bad idea.
Step 4: Take a brutally honest inventory of your current lead generation plan.
Step 5: Admit potential for growth to yourself, your team, and your superiors.
Step 6: We're finally ready to fix our mistakes and move forward.
Now that you have the 6 steps to overcoming your fear of lead generation outsourcing and are ready to partner with an agency, it's time to pick the right one. Here are 5 qualities or features your agency must have: