Lead generation, like most things, has experienced significant changes as the access to information and technology has become more readily available. Buyers are no longer wholly dependent on marketers to bring information to them. They are more self-directed and better educated. This has left marketers and businesses with the task of finding much more innovative methods of developing and qualifying leads.
Marketers must, in order to be successful, adapt new methods of lead generation in an online format in order to reach buyers and stand ahead of the competition.
With Marketo, online lead generation means that you can now automatically qualify more prospects.