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Lead Generation Business Model

The Lead Generation World is Changing

Learn everything you need to know to build out a robust lead generation program across every channel.

In a world where buyers use web searches and social media as purchasing tools, a new lead generation business model has arrived.

The social web allows brands to meet buyers earlier in their buying journey. This means marketers have to revamp the lead generation business model of sending leads to sales doesn't work anymore. Instead, it's time to streamline the lead generation process, beginning with the day the first lead is generated. Marketo lead generation software supports the new lead generation business model, and helps marketers to:

Automatically qualify more prospects, and develop them into sales-ready leads with Marketo.

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