Lead generation is the process of capturing a buyer's attention and ushering him into the sales funnel. Strategies for lead generation have been changing as the social, user-driven web changes the modern marketplace.
Lead generation is either inbound or outbound
Inbound lead generation strategies include:
Because lead generation tends to cover much of what first comes to mind when someone considers marketing strategies, it can easily become the focus and leave lead nurturing in the shadows. The truth is, however, that generating leads that just get abandoned is a waste of resources. Effective lead nurturing makes the most of every hour and dollar spent on lead generation.
The Definitive Guide to Lead Nurturing offers an in-depth look at defining the right set of metrics, and how to best identify and measure results.