Over the past year, Business-to-Business marketing relied more than ever on Internet marketing solutions; and digital marketing yielded highly desirable results for most marketers. These are 2 major findings of a survey of 600+ B2B marketers commission by Google.
Among other things, the survey found that:
With the wide spread availability of information online, the marketer's job is no longer to source for leads; it is to use Internet marketing solutions to help leads come to you. Inbound marketing is an integral element of this new strategy.
Use Marketo's resources to better understand:
See a complete list of inbound marketing resources from Marketo.