Given adequate prep time, most of the seasoned B2B marketers can produce a professional marketing plan, that can assess the funds required for tactics relating to email and social media campaigns.
This is where marketing analytics can help. Analytics uses clear charts to rate our tactics to a) acquire more customers, b) retain existing customers, and c) grow customer value.
A recent study conducted by VisionEdge found that
The low grades are because they don't produce the required answer. To prevent frustration of C-suite, marketing tactics need to be translated into marketing ROI.
Read more about how marketing plans effect marketing ROI here.