In what appears to be a constant upward trend, today's leading businesses are shifting toward focusing their marketing efforts on the web. When properly deployed, an Internet marketing strategy is a powerful way to reach customers, achieve strong ROI, and generate tangible results.
Quantifying marketing impact on the revenue pipeline over lengthy sales cycles can be complex and time-consuming. What if you could easily identify the marketing activities that influenced opportunity creation and closed revenue? Learn more about the multi-touch attribution capabilities of Marketo's Opportunity Influence Analyzer.