B2B marketing has started relying on Internet and digital marketing solutions for expanding its reach and better marketing results. A survey commissioned by Google in which more than 600 B2B marketing professionals had participated, reported its key findings in the 2011 B2B Marketing Outlook.
If you are on the look out for reliable sources that can guide you through Internet marketing, the following resources are a good place to start with.
Bernie Borges, the CEO of Internet Marketing Agency and a popular speaker at trade shows and conferences, has written a new book which elaborates on social media marketing. This is a complete guide to Internet marketing.
Another source is the book written by Lee Odden, which describes various ways to attract more customers by integrating SEO, Content Marketing, and Social Media. Lee Odden is the CEO of TopRank Online Marketing, the company specializes in Internet marketing consulting, implementation, and training services.
With abundant information available on the Internet, marketers no longer have to find leads, rather find innovative ways to help leads find you. The latest trends in marketing is inbound marketing, which is powered by podcasts, blogs, eBooks, whitepapers, and social media marketing.