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Inbound Marketing Definition

What is Inbound Marketing?

You've heard the term before, but exactly what is Inbound Marketing?

Inbound marketing is a strategy that focuses on many forms of content marketing – digital assets, blogs, events, SEO, social media, and more – to create brand awareness and attract prospective buyers. Inbound marketing is one of the most effective marketing method for doing business online. By researching and aligning the content you publish with your customer’s interests in mind, you naturally attract inbound traffic that you can then convert, close, and build a brand loyal relationship with over time.

Inbound marketing can appear in many different forms: 

Replacing outdated “media plan” marketing tactics, companies are deploying new methods geared at building awareness, developing relationships and generating leads. In short, inbound marketing attracts customers to you so you are not advertising to the masses. Targeted messaging helps prospects find your company in the early stages of the decision-making process, leading to a stronger influence on their future buying decisions.

Download Marketo's Transformational Inbound Marketing eBook, today and begin unlocking the magic behind strategic inbound messaging.

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