Relevant emails drive 18 times more revenue than broadcast emails (Jupiter Research).
That means that email should be a key pillar in any well-rounded marketing plan, and it's value for led nurturing is immense. Make sure your email marketing campaigns include a variety of the basic types of emails:
Promotional—Emails meant to stimulate an action
Alerts—Convenient messages triggered by an event
Relationship Development—Communications that maintain and build relationships over time
Communication—A message that updates, such as a newsletter
Reminder—A note to remind a buyer about an abandoned shopping cart, or coupon
Are you ready to improve your lead nurturing with smart email campaigns? Get more details on these standards, with examples, and learn some email creation best practices with The Definitive Guide to Lead Nurturing.