By it's very definition, lead nurturing is the process of establishing and growing relationships with buyers. The new, buyer-driven market has done away with traditional methods of batch-and-blast emails. It is quickly forcing newer and more innovative ways of engaging buyers with enticing communication that speaks to them throughout the entire buyer lifecycle.
Today, effective and engaging lead nurturing campaigns share five essential characteristics:
The Definitive Guide to Lead Nurturing expands on each of these ideas, and outlines the true value of lead nurturing when it is included in a modern marketing matrix. It offers inspiring exercises, interactive worksheets, and expert tips to guide marketers through creating their own lead nurturing strategies.
An investment in lead nurturing means optimizing every dollar spent on demand generation, and leveraging existing opportunities that may have gone stale in an existing database.