At the heart of all B2B Marketing is direct lead generation. The days when sales teams relied purely on their own efforts, such as cold calling, to uncover leads are long behind us. The good news is that there are new ways to generate and nurture leads.
Changes in how companies manage direct lead generation has pushed sales and marketing teams into a new collaborative effort to ensure ownership for different types of leads, and where they are in the pipeline.
If you are interested in taking your direct lead generation efforts to new heights, but aren't sure which direction to focus, try these three unique ideas for lead generation:
1. Landing Page Optimization
2. Targeted Email Campaigns
3. Social Media