In a technologically evolved world that sees a large number of buyers turning to the Internet, Search Engines and Social Media channels to guide their buying processes, businesses must source, identify and engage prospective consumers much earlier in the buying cycle. To facilitate this, creative lead generation is paramount. The old fashioned method, where marketing generates leads and sends them off to the sales department, simply will no longer deliver results. Instead, the most successful marketers are finding creative ways to shorten the time elapsed between initial lead generation and closing deals. Marketo lead generation software helps marketers to:
With Marketo, you can do more creative lead generation, automatically qualify more prospects and quickly develop warm leads that will turn into sales.