Content is the foundation of your lead generation efforts. Marketers have come to rely on content to engage prospects and customers in today's buyer landscape, but to do so your content must educate, inspire, and beg to be shared. It should help leads overcome challenges and achieve their aspirations. If you are able to do that, leads will flock to you, and you'll earn their trust.
Content Marketing is the development and promotion of content for the purpose of marketing a product and / or service. Content plays a vital role in your B2B marketing strategies, which means marketers need to think like publishers. You need good content to nurture and score leads—and for demonstrating thought leadership in your space—but getting your content machine up and running is tough.
Many marketers, in both large organizations and small, lack the budget, resources, and time to implement a content strategy that can truly drive leads through all stages of the funnel. The question is, how do you actually DO content marketing? And what does it take to be your own publisher?
Check out the ebook How to Build and Operate a Content Marketing Machine, by Kapost, the leading content marketing software platform, and Marketo to learn more.