The path to cost efficient lead generation is not easy, but if you implement a plan correctly, it will generate leads that will ultimately turn into far more revenue than they cost. When that happens, you won't have to worry about the expense of generating those leads.
Using social media to brand your business is not exactly a groundbreaking revelation. Been there, done that? Probably. Although social media is still important for branding and generating buzz, lead generation is becoming more and more important. By utilizing all that social media has to offer, from Facebook and Twitter to LinkedIn and Slideshare, we at Marketo know from experience that cost effective lead generation is more realistic when your social presence goes from from blah to wow.
Learn more about Social Media Lead Generation here.