B2B Social Media references the many social channels found online, such as blogs, wiki's and social media networks, and how they relate to B2B interactions. Business-to-Business social media also relates to how sales prospects, consumers and businesses utilize the social Internet to research, review, communicate with and engage each other through the exchange of content.
Social media plays a crucial role in the B2B decision-making process. What does your social media say about your company, and more importantly, what is it generating? This Social Media Tactical Plan will help you define tactical goals in order to complete the following social media objectives:
Before you begin, you'll need answers to the following questions:
If managed well, business social media is a very powerful tool for building long term relationships and a rich source of sales leads.