A professional business marketing plan is essential for coordinating efforts, for example, social media and email marketing, as well as providing details to properly budget for upcoming campaigns. Even with a solid plan in place, C-suite marketers still have their work cut out for them, according to a study by VisionEdge marketing.
The brightest, most comprehensive marketing plan in the world is useless if it doesn't translate into marketing ROI. For a marketing plan to work it must demonstrate the ROI behind the tactics it proposes. Today's marketers not only have to predict marketing ROI for themselves, they also have to prove it to the C-suite.
This is why marketing analytics is so important as it allows us to move away from bloated business marketing plans and instead use charts and other bells and whistles that give insight on how to:
Learn all about the right metrics for understanding and analyzing marketing results when you download Marketo's Definitive Guide to Marketing Metrics and Marketing Analytics.