Cloud technology has revolutionized the way behavioral targeting companies develop, deploy, and buy software. As a result, consumers and businesses alike have revised their expectations of software providers and demand a different customer experience. Customers have been calling for significant changes in R&D, but also in Sales and Marketing.
For technology marketers, the Cloud presents behavioral targeting companies with the opportunity to take customer relationships to a new level. It allows marketers to better understand and respond to prospect behaviors as they interact with our software and people.
Behavioral targeting companies that are willing to step up their game will embrace Cloud based software. This will allow a focus on behavioral targeting to enhance the quality and quantity of the leads they generate.