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B2B Web Marketing

The Power of Social Media

The 4th annual Social Media Marketing Industry Report results are out. The survey was conducted by Social Media Examiner; over 3,800 marketers were asked how they go about B2B web marketing, where is the main focus of their social media activities, how much time do they spend on these campaigns, and what are the rewards for them. The survey results revealed that B2B marketing professionals are achieving tremendous results through social media B2B web marketing campaigns, in most cases beating out B2C conterparts.

Marketo has partnered with ColumnFive for creating an infographic that shows the key findings of the report, which includes the future focus of social network marketers, top advantages of social media B2B web marketing, and the commonly used social media tools.

Which of the survey results caught you by surprise? How do you fare as a B2B web marketing professional? For a complete details on B2B Social Media Marketing, check out the Definitive Guide to B2B Social Media.

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