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B2B Sales Lead Generation

Lead Management for B2B Marketing Professionals

Marketo's advanced Lead Management solution automates all your demand generation activities to enable B2B marketing professionals to generate more sales leads, fast, with less effort.

Key capabilities include:

Additionally, Marketo Lead Management works with existing CRM solutions. It is certified on Salesforce.com's AppExchange, enabling two-way data synchronization, sales task automation, and follow-up tracking. This bi-directional functionality allows companies to measure campaign effectiveness from leads to opportunities to revenue.

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