Marketo's advanced Lead Management solution automates all your demand generation activities to enable B2B marketing professionals to generate more sales leads, fast, with less effort.
Key capabilities include:
Additionally, Marketo Lead Management works with existing CRM solutions. It is certified on Salesforce.com's AppExchange, enabling two-way data synchronization, sales task automation, and follow-up tracking. This bi-directional functionality allows companies to measure campaign effectiveness from leads to opportunities to revenue.