Insightful and results-driven, The Definitive Guide to Lead Nurturing offers informative and practical guidance from industry experts and thought leaders, established B2B best practices for today's 'must-have' marketing strategies, and interactive worksheets for measuring impact and calculating ROI. Don't be afraid to take notes and share your new-found marketing knowledge with your colleagues. Uncover the true power of lead nurturing and discover exactly why you need it. Give yourself the tools you need to create and score leads, and calculate the ROI of lead nurturing.
Watch the companion webinar to The Definitive Guide to Lead Nurturing, and learn answers to the most asked questions about lead nurturing.