In 2011, B2B marketing relied heavily on the Internet, and digital marketing yielded substantial results for marketers. These are two key findings of a Google-commissioned survey of 600+ B2B marketing experts from various industries.
Among other things, the survey also found that:
77% of B2B marketers expect budgets to grow or remain stable in the next year.
66% of B2B marketing budgets remain reserved for traditional media efforts.
Search engines rank as the most effective, 8 of the top 10 most advantageous channels for engaging B2B audiences are digital.
1 in 3 marketers predict that measuring marketing ROI will be their top challenge in 2011.