Have you ever poured your team’s time and resources into developing B2B marketing content, only to watch it fail to resonate with your audience? While no one wants to make mistakes, they can be important learning experiences. In fact, your mistakes can tell you a lot.
Check out the list below and see if you can attribute that poor campaign performance to one of these 20 Ways to Fail With B2B Content Marketing:
There are numerous books available to help you create and improve your demand generation B2B content marketing. In addition, visit marketing websites that specialize in content marketing. When you know what to do, you’ll realize what not to. Check out Marketo’s Content Marketing Cheat Sheet for more dos and don’ts.