Since Internet is abound with information, the job of B2B marketers is to no longer only to find leads. It is now imperative to help leads find you. Inbound marketing is an important component of this new strategy.
Over the past years, B2B marketing has relied more on Internet, and digital marketing has yielded satisfying results for most of the marketers. The following report shows two key discoveries of a Google-commissioned survey with more than 600 B2B marketing professionals participating, from many industries and company sizes. Checkout the report findings of 2011 B2B Marketing Outlook.