Should B2B marketing strategies change during a recession? Do marketers always have to work harder during a recession, in order to do more with less? Could a recession actually create opportunities for smart marketers to grow and thrive?
Rebecca Lieb, author of Content Marketing: How to Use Content to Market Online and in Social Media, is an analyst at the Altimeter Group , where she covers digital advertising and marketing. She consults on different content strategies for many brands and professional trade organizations. Recently we caught up with Rebecca, and she spoke to some of the most important questions that come from businesses either currently implementing ,or planning to start, a content marketing strategy.
Find the complete conversation in the Marketo blog.