While there are important differences between different vendors, success is often primarily determined by three things:
- Your strategy and process
- Your content and lifecycle
- Your people
By investing in these areas, you can achieve solid ROI from marketing automation. The key is to “think big, start small, and move quickly”. In other words, the best results usually come from getting started with what you have today, and then incrementally investing over time to move up the curve.
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