The Power of Customer-Centric Data
Customers have more power than ever before, and how you treat your customers’ data is how you treat your customers. Prospects and customers want transparency and control over their data, and consent is now the foundation for value. Enterprises that are appropriately employing data have found that it has a cumulative effect on improving the customer experience and enables every customer-facing role to enhance each other.
Learn what steps need to be taken in order to fully harness the power of customer-centric data and employ a common customer data model with this infographic.