As marketers in this day and age we should all be aware of the importance and growing pressure to measure and demonstrate marketing ROI. A surprising 87% of senior marketers do not feel confident in their ability to impact the sales forecast of their programs and 1 out of 5 marketers do not measure their marketing results at all.
But how can marketing efforts be measured, and which are the best metrics to use? While measuring ROI can be difficult, it is certainly not impossible. The B2B Marketing Measurement Checklist will help you intelligently analyze the success of your B2B marketing, justify your marketing budget, and keep measurement from becoming an afterthought.
Download this infographic and learn:
- How to guide your measurement insight
- The stages of marketing accountability
- When metrics go wrong
- How to pick the right metrics