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Putting The Customer At The Core: The Evolving Role Of The B2C Marketer
Technology is opening up new possibilities for customer engagement, and marketers are taking note. The Economist Intelligence Unit recently conducted a Marketo-sponsored survey of 478 global senior marketing executives and we've pulled out some of the findings most relevant for B2C marketers.
Download our infographic to explore the 5 key areas that B2C marketers will see evolve and transform in the Next Era of Marketing.