Making an Impact: Improve Business Results with Sophisticated Attribution

It can be challenging to prove that marketing is a revenue generator, rather than just a cost center. That's where multi-touch attribution comes in—multi-touch attribution provides the information you need to measure what truly matters, so you can prove the impact of marketing on your business's bottom line.

Download this infographic to see how using a more sophisticated marketing attribution strategy results in better alignment among teams and increased business performance.