Anatomy of an Intelligent Content and Audience Strategy

Using personalization and segmentation in your marketing approach is a no-brainer, but when it comes to scaling the effort... things tend to get a bit more challengingThis is where realizing the benefits of using AI and machine learning capabilities will help you and your team work smarter — predictive content and predictive audiences are just two of the user-friendly AI capabilities built into Marketo Engage that guarantee marketers less manual labor, higher engagement, and greater ability to test and optimize programs. 

This infographic will illustrate why AI is the easiest and most efficient way to implement your content and audience segmentation strategy and reap the benefits of your efforts at scale. 

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