Engagement Economy
The Engagement Economy—the reality that we market in today—is a new era where everyone and everything is connected. Consumer expectations have shifted to expect more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As a result, marketers have had to rapidly transform their strategies, methods, and tactics to stay relevant—including choosing a platform that enables them to engage at scale.
A Blueprint for Marketing in the Engagement Economy
Customers show you how they want to be engaged and expect you to deliver value at each touchpoint with speed and precision. The path to value? Listening, learning, and using the resulting insights to engage on a personal level. It’s a virtuous cycle that requires you to choose to engage and demonstrate your understanding of your customers—and that requires some evaluation and planning. View this workbook for a guide to examine how your marketing stands up in the Engagement Economy and map an engagement plan for your organization.
Turn the Vision into Reality
Discover what marketers are saying about the Engagement Economy and explore the results they’re seeing from shifting their organizations and operations toward the customer.
The Keys to Engagement
Did you know that irrelevant content is the #1 reason customers choose to tune you out? In today’s noisy landscape, customer expectations have shifted to require more from the companies they interface with—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. Discover more about how today’s customers expect to be engaged, and how marketers like you are using channels and technology to reach them. Explore our benchmark study, The State of Engagement.
Ready to market in the Engagement Economy?
The Engagement Economy has arrived!