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What You'll Learn

  • The risk we take without engaging. Using yesterday’s tactics in today’s world will make you irrelevant.

  • How to engage. A three-step process.

  • Seven reasons engagement improves return on your marketing investment.

  • The nine commandments. The rules of engagement.

Steve Lucas 5

About Steve Lucas

Steve is chief executive officer at Marketo. He has a wealth of enterprise software experience having held senior leadership positions at Microsoft, Crystal Decisions, Business Objects, Salesforce, and most recently, SAP. Steve began his career in field marketing, transitioned to a role as a sales consultant, and quickly expanded his responsibilities into a GM role. Steve holds a bachelor's degree in business from the University of Colorado and is a member of the board of directors of TiVo and the American Diabetes Association.

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About Marketo

Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries.

Media and Speaking Opportunities
Please contact [email protected]