The idea behind the “Engagement Economy” is simple but profound. We are living in a new era, a digital world where everyone is connected, enabling changes in buyer sentiment literally second by second. This has caused a fundamental shift in relationships not only between buyers and sellers, but across entire organizations. Customers, prospects, employees, and partners are also affected.
According to Laura Ramos, Forrester Research, “the next wave of competitive advantage will come from deepening customer knowledge and taking action based on an obsessive desire to deliver what your customers want before your competitors do.” 1
So how do you Engage to Win?
Listening, learning, and using the resulting insights to engage on a personal level is the key to success. It’s a virtuous cycle that requires you to choose to engage and demonstrate your understanding of your customers—and that requires some evaluation and planning.
1 Forrester Research, Make Your B2b Marketing
Thrive In The Age of the Customer, Laura Ramos