Marketo University
Email Marketing
Engage your audience with personalized emails at scale
- Email Marketing
- Fundamentals
- Cross-Channel Marketing
- Lead and Data Management
- Sales Integration
- Creative Assets
- Reporting and Analytics
- Instance Management
- Scheduled Email
- Webinars
- Events
- Email Deliverability
- A/B Testing
- Dynamic & Predictive Content
- Gated Content Offer
- Lead Nurturing
- Triggered Email
Get ready to engage your customers as individuals in your email marketing. Learn to deliver compelling messages relevant to your audience and measure the ROI of your email campaigns.
Ready to run a webinar as part of your marketing activities? Learn how webinars work with Marketo and its LaunchPoint webinar partners.
Follow the link to create your event program using any of the LaunchPoint webinar partners.
Leverage in-person engagement in your event marketing programs to build relationships, generate goodwill, and earn the trust of prospective buyers and customers.
Watch step-by-step how to create a trade show event program that is based on a pre-built program in Marketo.
Your marketing message won’t meet your goals if your emails don’t make it into your subscribers’ inboxes. Learn how to successfully deliver emails to the subscribers who want to read them.
Watch how to optimize email deliverability through best practices, email authentication, and reputation.
Marketo's built-in A/B testing features can help you make data-driven decisions to improve the effectiveness of your emails by testing things like subject lines, day of week and time of day, "from" address, and more. Lean about using email A/B testing in Marketo to help improve email performance.
Delivering relevant content is one of the most important ideas in marketing. Learn how to utilize Marketo ContentAI and how to apply dynamic content when working with Marketo.
Watch how to use ContentAI and how to use dynamic content to create highly specific, personalized displays in your emails.
Gating some of your best content as a content marketing strategy will help you to generate leads and learn which of your visitors is serious. Learn about gated content, how it works, and steps for success.
With lead nurturing, you can listen to the needs of individuals and respond with relevant content throughout their unique buyer journey. Learn about nurture programs, how they work, and steps for success.
Learn how to use Marketo to capitalize on buyer behaviors by using triggered email campaigns to engage with timely and relevant messaging.
Additional Resources
The Definitive Guide to Engaging Email Marketing
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Marketo Core Concepts
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