Marketo University

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Get ready to engage your customers as individuals in your email marketing. Learn to deliver compelling messages relevant to your audience and measure the ROI of your email campaigns.

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Watch along to see how to create, manage, and track a scheduled email program.

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Build your email program by following these steps.

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Check what you’ve learned about building a scheduled email campaign.

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Use Marketo forms to capture lead data progressively when prospects visit your website.

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Watch how to build, design, and organize forms that include progressive profiling.

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Follow the link to create your own forms.

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Check what you’ve learned about creating and editing forms.

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Delivering relevant content is one of the most important ideas in marketing. Learn how to utilize Marketo Content^AI and how to apply dynamic content when working with Marketo.

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Watch how to use Content^AI and how to use dynamic content to create highly specific, personalized displays in your emails.

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Follow these steps to use dynamic content in an email.

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Check what you’ve learned about dynamic and predictive content.

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Drive higher conversions by building and designing landing pages that incorporate best practices.

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Watch how to create, customize, and personalize landing pages.

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Create your own Marketo-hosted landing pages by following these steps.

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Check what you’ve learned about building and designing landing pages.

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With lead nurturing, you can listen to the needs of individuals and respond with relevant content throughout their unique buyer journey. Learn about nurture programs, how they work, and steps for success.

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Watch how to set up a lead nurture program in Marketo.

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Build your nurture program by following these steps.

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Check what you’ve learned about nurture programs.

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Marketo's built-in A/B testing features can help you make data-driven decisions to improve the effectiveness of your emails by testing things like subject lines, day of week and time of day, "from" address, and more. Lean about using email A/B testing in Marketo to help improve email performance.

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Watch how to create an email A/B test in Marketo.

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View steps for adding an A/B test to an email in Marketo.

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Check what you’ve learned about email A/B testing in Marketo.

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Learn how to use Marketo to capitalize on buyer behaviors by using triggered email campaigns to engage with timely and relevant messaging.

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Watch how to create a triggered smart campaign.

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Follow these steps to build your own triggered smart campaign.

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Check what you’ve learned about creating triggered email campaigns.

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Gating some of your best content as a content marketing strategy will help you to generate leads and learn which of your visitors is serious. Learn about gated content, how it works, and steps for success.

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Watch how to set up and track a gated content email program in Marketo.

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Create a landing page with a form by following the steps.

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Check what you’ve learned about building a gated content email program.

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Ready to run a webinar as part of your marketing activities? Learn how webinars work with Marketo Engage and its Adobe Exchange webinar partners.

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Watch step-by-step how to create a webinar and manage it from Marketo.

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Follow the link to create your event program using any of the Adobe Exchange webinar partners.

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Check what you’ve learned about creating and running a webinar in Marketo.

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Engage with prospects and customers in a cost-effective way using personalized email newsletters.

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Watch along to see how to create a personalized newsletter email program in Marketo.

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Follow the steps to personalize an email using tokens.

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Check what you’ve learned about creating a personalized newsletter email program.

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Leverage in-person engagement in your event marketing programs to build relationships, generate goodwill, and earn the trust of prospective buyers and customers.

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Watch step-by-step how to create a trade show event program that is based on a pre-built program in Marketo.

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Follow the link to create your own event program in Marketo.

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Check what you’ve learned about creating an event program.

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Your marketing message won’t meet your goals if your emails don’t make it into your subscribers’ inboxes. Learn how to successfully deliver emails to the subscribers who want to read them.

 

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Watch how to optimize email deliverability through best practices, email authentication, and reputation.

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For more topics related to deliverability, follow this link.

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Check what you’ve learned about email deliverability.

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