Marketo University

• 1 ✓ Learn
• 2 ✓ Watch
• 3 ✓ Do
• 4 ✓ Check

Marketo's built-in A/B testing features can help you make data-driven decisions to improve the effectiveness of your emails by testing things like subject lines, day of week and time of day, "from" address, and more. Lean about using email A/B testing in Marketo to help improve email performance.

Back

1/4

Next

Watch how to create an email A/B test in Marketo.

Back

2/4

Next

View steps for adding an A/B test to an email in Marketo.

Take Me There

Back

3/4

Next

Check what you’ve learned about email A/B testing in Marketo.

Back

4/4

Next

• 1 ✓ Learn
• 2 ✓ Watch
• 3 ✓ Do
• 4 ✓ Check

Learn how to use Marketo to capitalize on buyer behaviors by using triggered email campaigns to engage with timely and relevant messaging.

Back

1/4

Next

Watch how to create a triggered smart campaign.

Back

2/4

Next

Follow these steps to build your own triggered smart campaign.

Take Me There

Back

3/4

Next

Check what you’ve learned about creating triggered email campaigns.

Back

4/4

Next

• 1 ✓ Learn
• 2 ✓ Watch
• 3 ✓ Do
• 4 ✓ Check

Gating some of your best content as a content marketing strategy will help you to generate leads and learn which of your visitors is serious. Learn about gated content, how it works, and steps for success.

Back

1/4

Next

Watch how to set up and track a gated content email program in Marketo.

Back

2/4

Next

Create a landing page with a form by following the steps.

Take Me There

Back

3/4

Next

Check what you’ve learned about building a gated content email program.

Back

4/4

Next

• 1 ✓ Learn
• 2 ✓ Watch
• 3 ✓ Do
• 4 ✓ Check

Ready to run a webinar as part of your marketing activities? Learn how webinars work with Marketo Engage and its Adobe Exchange webinar partners.

Back

1/4

Next

Watch step-by-step how to create a webinar and manage it from Marketo.

Back

2/4

Next

Follow the link to create your event program using any of the Adobe Exchange webinar partners.

Take Me There

Back

3/4

Next

Check what you’ve learned about creating and running a webinar in Marketo.

Back

4/4

Next

• 1 ✓ Learn
• 2 ✓ Watch
• 3 ✓ Do
• 4 ✓ Check

Engage with prospects and customers in a cost-effective way using personalized email newsletters.

Back

1/4

Next

Watch along to see how to create a personalized newsletter email program in Marketo.

Back

2/4

Next

Follow the steps to personalize an email using tokens.

Take Me There

Back

3/4

Next

Check what you’ve learned about creating a personalized newsletter email program.

Back

4/4

Next

• 1 ✓ Learn
• 2 ✓ Watch
• 3 ✓ Do
• 4 ✓ Check

Leverage in-person engagement in your event marketing programs to build relationships, generate goodwill, and earn the trust of prospective buyers and customers.

Back

1/4

Next

Watch step-by-step how to create a trade show event program that is based on a pre-built program in Marketo.

Back

2/4

Next

Follow the link to create your own event program in Marketo.

Take Me There

Back

3/4

Next

Check what you’ve learned about creating an event program.

Back

4/4

Next

• 1 ✓ Learn
• 2 ✓ Watch
• 3 ✓ Do
• 4 ✓ Check

Your marketing message won’t meet your goals if your emails don’t make it into your subscribers’ inboxes. Learn how to successfully deliver emails to the subscribers who want to read them.

 

Back

1/4

Next

Watch how to optimize email deliverability through best practices, email authentication, and reputation.

Back

2/4

Next

For more topics related to deliverability, follow this link.

Take Me There

Back

3/4

Next

Check what you’ve learned about email deliverability.

Back

4/4

Next

• 1 ✓ Learn
• 2 ✓ Watch
• 3 ✓ Do
• 4 ✓ Check

Get ready to engage your customers as individuals in your email marketing. Learn to deliver compelling messages relevant to your audience and measure the ROI of your email campaigns.

Back

1/4

Next

Watch along to see how to create, manage, and track a scheduled email program.

Back

2/4

Next

Build your email program by following these steps.

Take Me There

Back

3/4

Next

Check what you’ve learned about building a scheduled email campaign.

Back

4/4

Next

• 1 ✓ Learn
• 2 ✓ Watch
• 3 ✓ Do
• 4 ✓ Check

Use Marketo forms to capture lead data progressively when prospects visit your website.

Back

1/4

Next

Watch how to build, design, and organize forms that include progressive profiling.

Back

2/4

Next

Follow the link to create your own forms.

Take Me There

Back

3/4

Next

Check what you’ve learned about creating and editing forms.

Back

4/4

Next

• 1 ✓ Learn
• 2 ✓ Watch
• 3 ✓ Do
• 4 ✓ Check

Delivering relevant content is one of the most important ideas in marketing. Learn how to utilize Marketo Content^AI and how to apply dynamic content when working with Marketo.

Back

1/4

Next

Watch how to use Content^AI and how to use dynamic content to create highly specific, personalized displays in your emails.

Back

2/4

Next

Follow these steps to use dynamic content in an email.

Take Me There

Back

3/4

Next

Check what you’ve learned about dynamic and predictive content.

Back

4/4

Next

• 1 ✓ Learn
• 2 ✓ Watch
• 3 ✓ Do
• 4 ✓ Check

Drive higher conversions by building and designing landing pages that incorporate best practices.

Back

1/4

Next

Watch how to create, customize, and personalize landing pages.

Back

2/4

Next

Create your own Marketo-hosted landing pages by following these steps.

Take Me There

Back

3/4

Next

Check what you’ve learned about building and designing landing pages.

Back

4/4

Next

• 1 ✓ Learn
• 2 ✓ Watch
• 3 ✓ Do
• 4 ✓ Check

With lead nurturing, you can listen to the needs of individuals and respond with relevant content throughout their unique buyer journey. Learn about nurture programs, how they work, and steps for success.

Back

1/4

Next

Watch how to set up a lead nurture program in Marketo.

Back

2/4

Next

Build your nurture program by following these steps.

Take Me There

Back

3/4

Next

Check what you’ve learned about nurture programs.

Back

4/4

Next