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Grow revenue by accelerating the sales cycle

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Improve the quality of leads that marketing provides to sales by using a lead scoring program.  Learn about lead scoring, how it works, and steps for success to realize its measurable benefits.

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Watch how to build a lead scoring operational program, use tokens in the campaign, and import pre-built campaigns.

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Create your own scoring campaign by following these steps.

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Check what you’ve learned about building a lead scoring program.

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Do you know how many leads are in each stage of the buyer journey and when sales should contact them? Learn about creating a lead lifecycle program that uses scoring to to get insights on where your leads are in their journey.

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Create a lead lifecycle program that tracks your leads using program statuses and acts on those leads who are ready for sales.

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Follow the steps to import a lead lifecycle program that you can customize for your organization.

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Check what you’ve learned about building a lead lifecycle program.

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With Marketo Sales Insight, you can provide your sales teams with a prioritized list of the leads, how those leads have been engaging with your brand, and Marketo campaigns they can be added to--all within their CRM. Lean about using MSI to focus the sales team's efforts on the leads mostly likely to close.

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Watch how to configure Marketo Sales Insight and sync lead information to a CRM.

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View steps for configuring and using Marketo Sales Insight.

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Check what you’ve learned about Marketo Sales Insight.

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With Marketo CRM Sync, you can help coordinate marketing and sales activities by seamlessly sharing relevant information between Marketo and your CRM. Learn about syncing Marketo to your CRM.

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Watch how to configure Marketo CRM Sync.

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View steps for setting up Marketo CRM Sync with Salesforce or Microsoft Dynamics.

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Check what you’ve learned about Marketo CRM Sync.

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Additional Resources

Lead Scoring2
The Definitive Guide to Lead Scoring

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