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Marketo University

Acquire

Drive inbound traffic to your brand

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Ready to run a webinar as part of your marketing activities? Learn how webinars work with Marketo and its LaunchPoint webinar partners.

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Watch step-by-step how to create a webinar and manage it from Marketo.

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Follow the steps to create your event program using any of the LaunchPoint webinar partners.

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Check what you’ve learned about creating and running a webinar in Marketo.

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Leverage in-person engagement in your event marketing programs to build relationships, generate goodwill, and earn the trust of prospective buyers and customers.

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Watch step-by-step how to create a trade show event program that is based on a pre-built program in Marketo.

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Follow the steps to create your own event program in Marketo.

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Check what you’ve learned about creating an event program.

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Learn how to clean up your lead records and maintain a healthy database in order to send straightforward content and track quality data.

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Watch how to clean up and create programs that help you maintain a healthy database.

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View the following link for more information on Smart Lists and Static Lists when maintaining a healthy marketing database.

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Check what you’ve learned about maintaining a healthy marketing database.

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Is your website getting lost in hundreds of search results? Learn how to increase your brand visibility by improving your SEO and PPC strategies.

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Watch how to implement steps for success to create beneficial SEO and PPC strategies.

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Follow this link to learn more about SEO.

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Check what you’ve learned about optimizing your SEO and PPC efforts.

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Additional Resources

Event Marketing2
The Definitive Guide to Event Marketing

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Creating Event and Webinar Programs

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