Optimizing Email Deliverability

Overview

The powerful messages in your marketing emails can only engage your target audience if they  make it into the inbox.  In Optimizing Email Deliverability, you’ll learn how to measure and monitor deliverability, configure key technical settings to authenticate your emails and setup your Marketo instance to ensure people receive only the communications that they want.  You’ll also learn content design strategies that will increase the likelihood that your audience receives your message as well as opt-in best practices.

Duration

½ day

Ways to attend

Instructor-led virtual 

Best for

Marketers with experience in Marketo who want to increase the performance of their email initiatives 

Cost

$375 USD

Learn to

• Describe deliverability and how it is measured
• Understand how to prevent and fix deliverability issues
• Monitor email deliverability and adjust programs based on results
• Design your emails with deliverability in mind
• Increase engagement by using opt-in best practices

Hands-on exercises

Hands-on exercises and demonstrations help you gain in-class practice creating email content that is optimized for deliverability. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job.

Suggested follow-on courses

• Building Programs and Campaigns
• Building Engagement Programs
• Customizing Creative Assets
• Using Attribution Models