If you’re in marketing, you’ve probably heard a lot about personalization lately. Personalization allows marketers to identify a person's relevant attributes, and customize his or her experience with the most relevant content, calls-to-action, and/or visuals.
But while many marketers think personalization is too complicated to implement, or is too time-consuming to maintain, personalization is much easier than you'd think.
To get started, all that you need to know is the Who, What, and Where you'd like to personalize.
Download this ebook to learn all about:
- How both B2B and consumer marketers can create meaningful interactions with prospects — even anonymous ones
- How real-time personalization helps you serve your audience the right content, at the right time
- How to define the Who, What, and Where of your personalization strategy