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What Is Engaging Email?

Meet today’s buyer. She has the upper hand when it comes to making purchasing decisions. Tech savvy and brand sophisticated, she is wise to the ways of email marketing, and she expects a lot. She believes you should inform and entertain her with emails, but never bore or irritate her. And she’s fickle — if you don’t keep email communications interesting, she’ll opt out lickety-split.

So how do you engage her?

Download this eBook to learn all about:

  • The 3 major trends in buying behavior, across email, social, search, and the web
  • Why email matters more today than ever before
  • The biggest challenges faced by email marketers
  • The 5 key attributes of engaging email