Using Marketing Automation to Increase Your ROI on CRM

Marketing Automation is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM solution. Download this white paper to learn:

  • What is Marketing Automation? Key features include email marketing, lead nurturing, lead scoring
  • Benefits of CRM Systems: Central location for all leads and contacts, tracking sales opps and the need for less licenses
  • Why CRM alone is not enough: CRM systems are developed for individual leads, while marketing works with segments of leads
  • Benefits of Automation: Marketing can run more campaigns and deliver more qualified leads to sales
  • How Automation increases your ROI on CRM: Automation helps you convert, automate, nurture, prioritize and consolidate

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