More than ever before, B2B organizations are shifting their thinking toward account-centricity and merging their squads into a unified revenue team. Targeting high-value accounts with this approach has seen significantly higher ROI than the traditional, more segmented marketing and sales efforts of the past — but how do you know if your ABM solution fits the bill for success?
In this ebook, you’ll learn:
- Why a customer-centric approach works better, and what to prioritize when getting started
- How new technology can make ABM accessible to companies of all sizes
- In-depth insight into the five essential components you should look for in an ABM solution, and examples of how each one will help your organization
- Why automation is the key to scaling both your account-based marketing strategy and lead nurturing
Download this ebook and arm yourself with the knowledge needed to select your next ABM solution.