There are a multitude of ways that you can create marketing messages and marketing experiences for your mobile customers. And like any other part of marketing, it is important for marketers to understand what is working well and what needs improvement. Therefore, testing and measuring are crucial for optimizing and evolving your mobile marketing.
Download this ebook to learn about how to test, measure, and optimize your mobile marketing in order to gauge your success. You'll learn about:
The types of testing
The 5-step testing process
Mobile metrics, including those pertaining to mobile apps, responsive design, and cross-channel mobile