For decades, AI has conjured images of a machine-driven futurescape, where humans remain mostly hands off. But as marketers now navigate the age of AI, we see a wide spectrum of application... and opinion. Some see endless opportunity for connection with customers, but many more believe it is too scientific and niche for the marketing world — which is likely the reason that only 18 percent of marketers say they regularly use AI.
But things are changing fast. Not only is AI is more user-friendly than ever across all industries, but it’s pushing companies forward by providing greater agility in their marketing efforts and the ability to deliver more personalized customer experiences.
In this eBook, you’ll get to take a closer look at how AI helps marketing orgs delivers big business benefits, particularly by way of personalized content delivery and audience segmentation.