Too often, marketers fall into the trap of tracking and recording “vanity” metrics, or easy-to-measure activities that don’t tend to have much of an impact on the C-suite — what they’re looking for is a clearly demonstrated tie from marketing activities to revenue. And even with that in mind, knowing what to measure is only step one. Fortunately, Bizible has the entire attribution experience covered, start to finish.
In this quick guide, you'll learn the most popular Bizible reporting formats, what they’ll tell you, and how they’ll help you prove the value of your marketing efforts to management and colleagues alike.