Web Personalization 101: Create Personalized Marketing Experiences for Your Buyers
Buyers today are better informed, more selective, and quicker to say no – or to simply walk away. And that means it’s no longer enough to have one message – to appear relevant to every individual in your audience, you need multiple messages, personalized for each one.
But how can you craft individually personalized messages at scale? How can your marketing attract both potential and current customers with every relevant use case for your products, at every stage of the funnel, and entice them to make a purchase?
In this ebook, we'll show you how real-time personalization tools allow you to craft highly relevant experiences for every type of buyer. You'll read all about:
- How advanced personalization tools identify visitor behaviors, demographics, and firmographics
- How to automatically craft personalized messages for every segment of your audience
- How personalization tools amplify persona-based and account-based marketing
- How you can meet consumer demands with real-time personalization