Marketing Success Series: Measuring Impact at Sungard Availability Services

Learn how to transform your marketing from a perceived cost center into a profit center that earns its seat at the table. In this ebook you will see how the Marketing Team at Sungard Availability Services went from ad hoc Marketing spending to full Marketing Revenue accountability in just one year. We will take you step by step through their Marketing Automation evaluation and implementation to their success metrics. 

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